The Pura Vida story began with two Southern Californians on a graduation trip in Costa Rica. They met two men, Jorge and Joaquin, selling their beautiful handmade bracelets that seemed to reflect the culture and beauty of Costa Rica. They asked Jorge and Joaquin to make them 400 of their creations which they quickly sold out at a boutique, and a hot new jewelry line was started. All of these bracelets have different color combinations, and it would be hard to find any that are identical. Every piece purchased helps provide full-time jobs to Costa Rican artisans as well as supporting 190+ charities.